Torre dell'Orologio
www.torreorologio.it
When the building site advertises
The idea for advertising was developed by Oliviero Toscani: during the restoration of the Clock Tower in Venice, the rhythms of the site were marked externally by the change of the tarpaulins installed to protect the scaffolding, that paid homage to the great towers in the world. In this way, Venetians and tourists were able to experience the tower during the months that the monument was not open to the public and to follow its restoration with particular interest.
Attention to advertising is an element that is common to all the sites of the Dottor Group, that as a rule, create a wide range of informative tools: photographs, video and DVD footage, Internet sites and webcam connections, site logs and guided tours for school groups.
>> Download the details of the project
